A clear starting point
Category navigation gives visitors an immediate way into fruit, vegetables, herbs, and bundles. Search sits alongside the main browsing controls.
Rype
A fresh take on everyday produce.
A self-initiated storefront exploring how fresh produce can feel inviting, easy to discover, and clearly presented online.
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The brief
- Audience
- People browsing fruit, vegetables, herbs, and seasonal produce.
- Design challenge
- Bring product discovery, seasonal storytelling, and a clear offer together without overwhelming the first visit.
- Project type
- Self-initiated design and development project.
Decisions behind
the experience.
Self-initiated portfolio project. Storefront controls are part of the demo; this case study makes no claims about real orders or sales.
Freshness through art direction
Deep-green typography, a warm neutral background, and produce photography give the storefront a coherent visual identity.
Context around the products
Seasonal market-box and sourcing sections introduce the offer beyond individual product listings.
